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George Yiakoumi

I design products and write the code that ships them, and I genuinely can't tell you which I enjoy more.

Featured work

Building a product from scratch at an early-stage startup

Product Design · Design Systems · Design Engineering

Building a product from scratch at an early-stage startup

Reducing churn for a global subscription service

UX Research · Product Design · Strategy

Reducing churn for a global subscription service

Designing a smarter GenAI workflow for AI developers

Product Design · UX Research · AI Integration

Designing a smarter GenAI workflow for AI developers

Building a product from scratch at an early-stage startup

Product Design · Design Systems · Design Engineering

Building a product from scratch at an early-stage startup

Reducing churn for a global subscription service

UX Research · Product Design · Strategy

Reducing churn for a global subscription service

Designing a smarter GenAI workflow for AI developers

Product Design · UX Research · AI Integration

Designing a smarter GenAI workflow for AI developers

All projects

Companies

What people say

Tell me about George...
AF
His strength is thinking through the user perspective, always pulling us back to how things will feel and what purpose they serve. This is the best quality we can have in a designer, not just look and feel: thinking about the function that design has.
🙏
RF
George is a Swiss Army knife of design talent, and an absolute pleasure to work with. He's brilliant at navigating ambiguity, getting stuck in and figuring out complex design challenges.
💪
KM
He's a great thought partner, someone you can bounce ideas around with and trust to see things from all angles. George has this really solid blend of technical knowhow, creative thinking and strategic instinct that makes him a huge asset to any team.
🔥
MF
George is one of the most collaborative, creative, and dependable professionals I've worked with. George brought clarity, calm and flexibility to every step, from scripting to delivery. His UX/UI design expertise was key in transforming complex ideas into intuitive, visually compelling content.
💙
View all on LinkedIn

About

Born and raised in Manchester, now based in London. I spent seven years in financial services before moving to a consultancy where I swapped production work for strategy, research, and client-facing design across pharma, enterprise, and retail. Somewhere along the way I started writing the production code too, and now I work across the full surface, from Figma to Next.js to deployment.

The work I care about most is the kind where the thinking has to be right before the pixels matter, because a well-designed product built on the wrong assumption is still the wrong product.

Currently open to contract and full-time roles.

Email meView CV

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