Projects
2026 · Startup
Building a product from scratch at an early-stage startup
I joined as the first designer at a behavioural intelligence startup and established everything from the ground up, translating a raw brand into a coherent design system and fully realised product.
2025 · UX Research
Reducing churn for a global subscription service
Led UX research and prototyping to tackle customer churn and improve personalisation for an ink subscription service.
2024 · Motion Design
Cutting through the noise with short-form sales content
Produced a series of short videos to help a global tech company communicate its value to sales teams and partners.
2024 · User Research
Designing a smarter GenAI workflow for AI developers
Led UX research and product design to reshape how data scientists and developers create GenAI projects inside an enterprise AI platform.
2024 · User Research
Validating demand for a low-cost learning device in India
Built a fake door website to test what students in India actually value in an affordable learning device.
2023 · Design Systems
Building a scalable design system for a global risk platform
Designed and delivered a modular design system to bring consistency and speed to two enterprise products.
2023 · User Experience (UX)
Optimising the digital shopping experience for a home improvement retailer
Used research and UX analysis to uncover friction points and improve conversions across key product journeys.
2023 · User Interviews
Understanding a diverse diaspora audience
Led discovery research and persona development to help a community organisation connect with a wider, more diverse audience.