Cutting through the noise with short-form sales content

TL;DR

Where we started. A global tech enterprise had a managed services product that sales teams and partners struggled to talk about.

What we did. Eleven short videos, one per myth, performed by members of the client's own team. Brand-aligned motion layered over on-site footage. Shipped in six languages, spec'd 16:9 for LinkedIn.

What changed. Eleven videos running on the client's social channels, anchored by one visual system across markets. They pushed them on LinkedIn and reported some traction back to us. Deeper metrics lived on their side.

One visual identity across eleven videos.

Eleven videos, six languages, different performers, one visual identity. The challenge wasn't producing one good video, it was producing eleven that felt like one campaign. Brand guidelines anchored typography, palette, and the base motion treatment. Performer footage carried the human side; the motion layer carried the editorial frame. Once the system was set, each new video became a variation on a format rather than a fresh design problem.

Designed for the scroll.

16:9, no presenter required, captions doing the lifting across six languages. The videos had to land for someone watching with the sound off, on mobile, mid-scroll. That ruled out anything that needed ramp time. Cuts had to land fast. Captions stopped being subtitles and became the spine of the message.

The real work was figuring out what didn't need to be in the video for the message to land.

The brief asked for video. The format demanded subtraction: no presenter, no ramp time, captions carrying the message at the speed of the scroll. The visual system absorbed the work each video didn't have to do.