Cutting through the noise with short-form sales content

A large tech company was struggling to get through to its global sales teams and partners. Long emails weren't being read, presentations weren't landing, and there was just too much noise from too many suppliers. Their offering had evolved, but the message wasn't cutting through. They needed something faster and clearer — without dumbing anything down.

We produced a series of 11 short videos, each one tackling a myth or clarifying a key value prop. The tone was light, the pace was quick, and real experts delivered the message — keeping things human rather than corporate. Every video was built for mobile, easy to share on LinkedIn or internal channels, and subtitled in five languages to work across regions.

I led post-production and editing in After Effects and Premiere Pro. That covered structuring each video to land clearly, sourcing and licensing music, adding multilingual subtitles, and coordinating with translators. I also worked directly with the client through multiple feedback rounds to get the tone and messaging right.

The videos outperformed previous static content on both reach and engagement. Complex topics became easier to explain and share, and the format gave the team a repeatable template they could keep using. Most importantly, the content actually landed with global audiences.

Short-form content punches above its weight when it's done with clarity and a bit of personality. These videos helped cut through the internal clutter and proved that B2B messaging works better when it doesn't sound like B2B messaging.