Validating demand for a low-cost learning device in India

A global tech brand wanted to test appetite for a low-cost student device in India, but there were a lot of open questions. Laptop or tablet? Windows, Android, or Chrome? Do specs even matter, or does price trump everything? Rather than guess, we needed real behavioural data — and we needed it fast.

We spun up a fake brand site with two structured tests: one pitting laptops against tablets, the other exploring OS preference across different price points. Targeted ads drove thousands of users to the site, and we watched what they actually did — where they clicked, how they browsed, what converted. Laptops won decisively. Windows was the preference until Android undercut it on price. And educational bundles? Huge demand.

I designed and built the site in Webflow — mobile-first, fully trackable. That meant creating UI layouts for A/B testing, wiring up analytics and heatmaps, and working closely with strategists to shape the test plan. Once the data came in, I helped turn user behaviour into product insights.

We reached over 9,000 users in two weeks. The data showed laptops were 8x more desirable than tablets, revealed real price sensitivity by OS, and surfaced strong demand for education-focused content. All of that fed directly into early product and pricing decisions.

You don't need a finished product to learn what people want. This test gave us high-confidence insights in a fraction of the usual time — and made a solid case for lean, fast experimentation.