Validating demand for a low-cost learning device in India

The challenge

A global tech brand wanted to test demand for a low-cost student device in India. Laptop or tablet? Windows, Android, or Chrome? Do specs matter, or is it all about price? We needed real behavioural data, fast.

The solution

We launched a fake brand site with two structured tests: one comparing laptops vs tablets, the other exploring OS preference across price points. Targeted ads drove thousands of users to the site, and we tracked what they actually did - where they clicked, how they browsed, what converted.

The headline finding cut through quickly: laptops won decisively, and price beat brand loyalty when it came to OS. But the more interesting signal was the gap between aspiration and purchase - users browsed the premium options and bought the cheapest one. That tension shaped the product direction.

My role

I designed and built the fake door site end-to-end in Webflow, mobile-first and wired up for tracking from day one:

• Designed the UI layouts for both A/B test variants
• Set up analytics and heatmaps to capture real behavioural data
• Worked with strategists to shape the test plan and define what we were measuring
• Translated behavioural findings into product and pricing recommendations

The impact

Over 9,000 users reached in two weeks. Laptops proved 8x more desirable than tablets. Real price sensitivity by OS was uncovered. Strong demand for education-focused content surfaced. All of it fed directly into early product and pricing decisions.

Key takeaway

You don't need a finished product to learn what people actually want - but you do need to design the test carefully enough that the signal is real.