Cutting through the noise with short-form sales content
Produced a series of short videos to help a global tech company communicate its value to sales teams and partners.
•Videographer
Adobe After Effects CC
Adobe Premiere Pro CC
Miro
The challenge
A large tech company was struggling to reach its global sales teams and partners. Long emails weren't being read, presentations weren't landing, and there was too much noise from too many suppliers. The offering had evolved, but the message wasn't getting through.
The solution
We produced 11 short videos, each tackling a common myth or clarifying a key value prop. Real experts delivered the message, the tone was light, and the pace was quick. Every video was mobile-first, easy to share on LinkedIn or internal channels, and subtitled in five languages.
My role
I led post-production and editing in After Effects and Premiere Pro. That included structuring each video to land clearly, sourcing and licensing music, adding multilingual subtitles, and coordinating with translators. I also worked directly with the client through multiple feedback rounds to get tone and messaging right.
The impact
The videos outperformed previous static content on both reach and engagement. Complex topics became easier to explain and share, and the format gave the team a repeatable template they could keep using.
Key takeaway
B2B messaging works better when it doesn't sound like B2B messaging.
